The spirit of Nike Golf’s successful Ignite franchise has extended from drivers and fairway woods into golf balls with the introduction of the new 3-piece Ignite ball.
The Ignite is Nike Golf’s newest entry into the performance ball category. It offers longer distance, penetrating ball flight and amazing multi-layer feel and control to a wide range of players and swing speeds.
“We achieved our goal with the Ignite ball by offering the serious player easier access to 3-piece performance,” said Rock Ishii, Nike Golf’s director of product development for balls. “This ball is perfect for the player who is looking for lower spin and maximum distance. We also believe that it will instil confidence in players’ attempts to shape shots so that they can reach greens in regulation and, ultimately, attack pins.
“The Ignite ball lives up to the fire in its name with a core that is extremely hot and responsive with exceptional energy return. In addition, the Ignite’s mantle lowers driver spin and responds to aggressive strikes. The Ignite ball also features a softened Surlyn cover and penetrating 408 dimple pattern to help produce long drives, and ideal ‘premium ball-like’ control with irons on every shot.”
The Ignite will carry a suggested retail price of £25 €35 SEK 329 per dozen and is available from 1st March 2006, at golf shops across Europe the Middle East and Africa.
Nike Golf www.nikegolfeurope.com
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.