Lynx Golf, which continues to expand its growing UK business, has confirmed that it will be a significant presence at The Golf Trade Show in Harrogate next month – pledging ongoing support for the UK green grass golf professional.
The family-owned and Surrey-based brand now has approaching 600 trade accounts and hopes to open more during its second year at the Show at which it will unveil a full 2016 collection including several brand new products.
Determined to offer both quality products and value to the UK golfer, Lynx has given its Predator game-improvement range a major overhaul for next year with new irons, putters and wedges alongside an adjustable driver, fairway woods and hybrids in choice of three exciting colour options.
Its outstanding Black Cat irons are also improved and redesigned in a choice of two new colours (red and blue) while lady golfers are offered a full range of new Crystal clubs spanning irons, putters, a driver, fairways and hybrids.
Several new bags will also be released with Lynx’s stand, one of the main attractions at the show last year, giving trade visitors access to a comprehensive range of more than 70 products.
At the helm of its entire collection is the flagship Boom Boom family with pioneering Hot 1 Technology. And for the first time at The Golf Trade Show, Lynx will be exhibiting its entire range of six different Boom Boom iron head shapes.
Said Lynx Golf Chief Financial Officer, Stephanie Zinser: “We are delighted to be back at the Golf Trade Show. And while it’s always exciting to show off new products, we will definitely be using the show to communicate why professionals should be working with Lynx.
“Slowdowns in the golf economy in the USA and other parts of the world are hitting the bigger brands harder, whereas being a smaller, nimbler, independently-owned UK brand makes Lynx less exposed to global pressures.
“As a result, we can build a business that is wholly-focused on delivering sustainable product ranges and high levels of customer service that genuinely make a difference to green grass Pro shop accounts.
“Compared to some of the negative messages surrounding some of the bigger brands, we want customers to understand that Lynx is here for the long term, can be trusted, understands their business, and wants to be a trading partner in which they can be confident.”
Lynx is a supplier to both the TGI Partnership and Foremost Golf buying groups and also has its own dedicated sales team of six experienced staff and a demo day team, making it an ideal trading partner.
While the brand supports ongoing equipment design and development, unlike bigger companies it pledges to protect its stockists’ investment in its products with a life-cycle of 24 months for irons, drivers and other clubs.
Added Stephanie Zinser: “We want Lynx to build long-term relationships with our trade customers and, in turn, for golfers to build longer-term associations with our brand.
“That’s very difficult to achieve as a company if you make clubs obsolete just months after releasing them.”
Lynx is dedicated to supporting ‘green grass’ Pro shop business, with more than 600 house accounts in the UK.
Lynx is dedicated to offering exceptional equipment for use by golfers at all skill levels. It has a comprehensive Ladies range, underpinning its commitment to women’s golf and it will demonstrate its new Junior range.