Lynx has taken the unprecedented decision to make its entry-level Predator range available to retailer PGA professionals on an open stock basis.
The move especially means that newcomers can try out golf before deciding whether to continue playing – without the expense or worry of having to commit to a full set.
Lynx’s Predator clubs are already proving to be one of the UK’s most popular ranges for more regular golfers on tighter budgets. It includes a fully adjustable driver for just £139SRP and putters and wedges priced £40 SRP.
By making them available on an open stock basis, Lynx believe they will help Pros by continuing to offer the best terms and healthy margins on Lynx products – as well as making it easier to welcome new players into the game.
“Seeing a Brit, Danny Willett, win the Masters should inspire more members of the British public to consider taking up golf. We think that making our newest bestselling range, the Predator, an open-stock item will enable people to buy one or two clubs while they see how they feel about this amazing sport,” says Stephanie Zinser, Lynx’s CFO and Head of Marketing.
Lynx’s CEO and Sales Director, Steve Elford believes there has never been more urgency for the golf trade to get behind the game and find ways to grow it. Otherwise brands will be forever fighting for a share of a shrinking pie.
He said: “This year we have golf in the Olympics and an English player has won the first Major of the season, so there’s a lot of talk about growing the game of golf in the press. But is enough really being done within the industry to achieve growth? Personally, I don’t believe so.
“If cost is a barrier to entry, then Lynx as a brand is committed to removing that barrier for new players – and for lapsed golfers who’d like to return to the game or play more regularly. There is no better-performing or affordable club on the market than our 2016 Predator, and we want to make this range accessible to anyone who wishes to try out golf.”
Lynx is one of the fastest-growing equipment brands in golf and has already seen year-on-year sales growth this quarter well in excess of 30% on last year. It now has more than 650 accounts.
Lynx boasts one of the widest ranges in golf, designs and manufactures ladies’ and men’s clubs, as well as open-stock Junior hardware specifically and carefully designed for little and growing players.
It remains one of the most forward-thinking companies in golf and is dedicated to supporting ‘green grass’ Pro shop business and to offering exceptional equipment for use by golfers at all skill levels.
Lynx Golf www.lynxgolf.co.uk
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.