Toro has long been blown away by the brand loyalty shown by its customers as well as the lashings of praise they heap on its products. An army of happy customers providing word-of-mouth recommendations has helped Toro become the global market leader in its field. But, as these conversations move online, so too has Toro – with the launch of Leaderboard.
Leaderboard – www.toro.com/leaderboard – is a new website where Toro customers both here in theUK and around the world can submit comments on their favourite Toro turf maintenance machinery. Fellow Toro users and interested turf professionals can share and compare these independent testimonials on machines spanning Toro’s famous mowers to its aerators, utility vehicles, sprayers and irrigation systems.
Having amassed almost 700 comments from users across the globe so far, the site promises to be a fantastic resource for both existing and potential Toro customers as well as other turf and industry professionals. It’s particularly useful for anyone making machinery purchasing decisions – for instance, if you’re torn between a hybrid and a petrol-powered mower you’ll appreciate the ability to compare independent comments on both technologies. You can also search testimonials by location – perfect for nosing at what your competitor golf clubs or sports and amenity venues are buying! Perhaps you’d like an insight into what venues of a similar size, big or small, are using… Or maybe you’re just curious to know what a golf club inHonolulumakes of its mower!
Better yet, users submit comments freely and for no other reason than they really believe in the product/s they’re recommending. So if you take advertising promises with a pinch of salt, you’ll find it refreshing to read genuine recommendations straight from the horse’s mouth. Similarly, Toro is encouraging all of its customers to log-on and add their voice – simply click the ‘add quote’ option at the top right of the page to submit your thoughts on your favourite pieces of Toro kit. The more the merrier!
So visit Leaderboard – www.toro.com/leaderboard – today to share your experiences and check out what fellow turf professionals are saying about Toro.
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