LIV Golf has announced the introduction of LIV to Give, the organization’s new global Corporate Social Responsibility (CSR) platform designed to support social and environmental efforts globally and in each of the series host communities. LIV Golf has pledged $100 million to support a broad range of initiatives targeting education, environmental sustainability, golf development programs, and the well-being of communities in the short and long term.
LIV to Give is embedded in the organization’s commitment to grow the game across the world and serve as a catalyst to inspire positive global change. As part of this effort, LIV Golf will work closely with the public and private sectors, host cities, as well as international and local organizations to assist in directing contributions to organizations of need for the greatest local impact.
“We have a vision to make golf a greater force for good around the world,” said Greg Norman, CEO and Commissioner of LIV Golf. “Our charitable efforts via LIV to Give will expand the social and environmental impact of our sport around the world and contribute to leaving a legacy in our host cities.”
LIV to Give will implement a framework that commits LIV Golf, team franchises, and its players to support its mission and set key performance indicators that monitor progress and impact. Additional details on the global platform will follow in due course. CSR initiatives for the first host city, London, will be announced this week.
LIV Golf is owned and operated by LIV Golf Investments whose vision and mission are centered around making holistic and sustainable investments to enhance the global golf ecosystem and unlock the sport’s untapped worldwide potential.
Greg Norman is the first and founding CEO of LIV Golf Investments. PIF, one of the world’s largest wealth funds, with a diverse international investment portfolio, is the majority shareholder in LIV Golf Investments.