Premium golf grip manufacturer Lamkin Grips is offering golf retailers the opportunity to benefit from a golf marketing masterclass with the introduction of its free Marketing Pack. Available as a free download, the Lamkin Marketing Pack offers tips and insights across a range of marketing topics that will drive grip sales but can also be applied to other areas of golf retail.
“In an increasingly competitive market we wanted to give green grass retailers the best tools to sell more grips,” commented Lamkin V.P. for Marketing Kerri Kauffman. “We got together with PGA Pro’s to understand the areas that we could help them out and to look at what actually works in the real world of golf retail.”
The Marketing Pack includes traditional and modern communications tools. There are posters, social media plans and associated images as well as newsletter templates and guidelines on how to run a successful grip event. The pack guides the user through a series of simple steps that turn marketing communications into face to face sales opportunities.
Kauffman continued, “The results speak for themselves. In one trial of the Marketing Pack a PGA Pro sold 60% of their previous annual total grip sales in just one month. If we can help PGA Pros and retailers engage potential customers in conversations about game improvement and the benefits of new grips, then their expertise will do the rest.”
The Lamkin Marketing Pack can be downloaded from the Lamkin website at www.lamkin.co.uk/media/marketing-pack Each subject area can be accessed individually and the download is available for free to any golf retailer.