Global Edition

La Finca strengthens management team

10.48am 19th December 2018 - Corporate

Brendan Dwyer, Luke Murphy and Ana Lopez have all joined La Finca’s management team

La Finca Golf & Spa Resort in Spain has strengthened its management team following the appointment of Brendan Dwyer as general manager, Luke Murphy as executive assistant manager for sales & marketing, and Ana Lopez as director of marketing and communications.

This new executive team is now in charge of developing La Finca Golf’s expansion plan in order to position the resort as one of the best five-star golf and spa resorts in Spain.

Dwyer has worked for global hotel brands such as Hyatt Regency and Intercontinental in an 18-year career in sales and marketing. He started is career at La Manga Club, managed by Hyatt Regency, where he developed most of his professional career: first in Spain, then in Cairo and then in London, where he became Hyatt Regional Vice President Global Sales for Europe.

“This is a new challenge and, of course, a new opportunity to position La Finca where it belongs,” said Dwyer. “I am confident that with the new sales team we are building, we will soon achieve our main goal: to become one of the best five-star golf and spa resort in Costa Blanca and Spain.”

Murphy came to Spain in 2004 and started working in the commercial and golf departments of Polaris. He then worked as sales director for Intercontinental and GNK Golf, and later he was commercial and sports director at La Manga Club. Murphy has more than 15 years of experience in sales and managing sports (specially golf) in the hospitality sector. In his role at La Finca, he will assist Dwyer with future developments within the resort and will implement the new sales and marketing strategies for the commercial team.

Lopez boasts a background in journalism, with more than ten years of experience in marketing and communications. She has worked in Spain and London, and in the last few years she has been managing marketing and communications at La Manga and also in the wine sector. Lopez’s role will be to develop and implement the strategy for online and offline marketing, communications and PR, digital campaigns and social media, brand reputation and corporate image, among others.

The resort property is strongly committed to the new executive team, as Gonzalo Pedrera says, “They will help us consolidate our expansion plan and reach our full potential. We will unite the effort of this exceptional team with our growing potential in various markets, and I am confident that this is a safe bet.”


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