Global Edition

JJB promotes golf membership club

10.15am 15th June 2000 - Corporate

One of the UK’s largest and most prestigious sports retailers has announced that it will be promoting an exclusive golf membership scheme in 150 stores nation-wide.

JJB, which is based in the North West and has 450 stores in this country, will be pushing The Golfers Club in the golf sections of its relevant outlets.

JJB Golf Director Martin Wild said: “JJB Sports Plc, the largest sports retailer in the UK, is delighted to be teaming up with The Golfers Club to offer an unparalleled range of golf equipment offers to each member.

“Following the acquisition of Sports Division in 1998, JJB introduced golf into their product portfolio and commenced a refit programme in 150 of their high street and out of town superstores. Each store has fully qualified golf technicians on hand to offer advice on a wide range of products from the world’s leading golf brands.”

The Manchester-based Golfers Club, which has members nation-wide and celebrates its third birthday this year, claims to be the largest membership scheme for amateur players in the country. Golfers who join receive a package of benefits including comprehensive insurance, a free glossy, quarterly golf magazine called Pin High! and £1,000 off golf equipment at JJB Sports golf stores including savings off Callaway, Ping, Taylor Made, adidas and Nike.

The Golfers Club Director Paul Wilson explained: “We are delighted that we have secured a partnership with JJB. In our opinion the company is the most progressive and forward thinking sports retail chain in this country and to be able to promote our golf benefits scheme via their stores is a huge boost to our plans to reach a membership base of 40,000 by the end of the year.”

The association between The Golfers Club and JJB Sports is an extension of the retailer’s ongoing pledge that it is “Serious about golf”.

Mr Wild added: “An example of the company’s commitment to golf is reflected in the fact that it currently backs two rising stars on the European Tour; David Park, who was twice a winner on the tour last year and who was very nearly selected as a ‘wild card’ for the Ryder Cup Team, together with tour ‘new boy’ Nick Ludwell.”

 /  /  /  /  /  /  /  /  / 

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here