Global Edition

JD Pro Store Opens in London’s Bow Lane

12.04am 19th December 2012 - Corporate

Olympic athlete and comentator Jonathan Edwards visits the golf department

JD Sports Fashion PLC is delighted to announce the opening of the new JD Pro performance store on Bow Lane,London. The new store opened in mid November as one of the UK’s leading retailers expands its offering into the performance market.

The store, spread over 3 floors, provides customers with a premium product range that will satisfy all keen sportsmen & women, offering quality products across a wide range of sports.

The ground floor will focus on running and fitness from brands including Asics, Nike, Adidas, New Balance, Under Armour and Brooks. The basement area will cover team sports including football, rugby, cricket and hockey.

On the first floor outdoor products from The North Face, Berghaus and Haglofs will feature. There will be an extensive range of golf products and clothing from Callaway, Taylor Made, Nike Golf, J.Lindeberg, Aquascutum and Galvin Green.

The new team includes a range of athletes with sports science qualifications. The aim is to ensure JD Pro provide a quality service from staff with experience in their respective sporting areas.

The JD Pro team will be aided by the presence of a range of high quality equipment to assist customers, including gait analysis and a foot-bed for customers to have bespoke insoles produced.

This is the first in a line of performance stores under the guidance of Tom Knight who commented: “This store helps to fill the void in the market for authentic premium performance product.

“My belief is that there are consumers who want the best information available oncutting edge sport technologies and, who want access to the latest and greatest products on offer. This store will provide the platform for the brands to showcase their unique innovations and is one that we are very excited about.”

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