The Nicklaus Companies and David Chu Management Group (DCMG) have established a strategic partnership to develop and evolve the Nicklaus Brands in the lifestyle category.
Chu, famed designer and branding icon, and his firm DCMG, will work with Nicklaus Companies in the planning and development of a new vision for Jack Nicklaus®, Nicklaus® and Golden Bear® products, including everything from product design consulting and creative direction to distribution strategy, brand management and new business development.
This venture will also provide expert advice to Nicklaus Marketing, Inc., in its ongoing efforts to enhance its existing licensing business and support the global network of licensees.
"This is an important day for our business as we develop long-term plans for all of our brands," said Jack Nicklaus, founder and chairman of the Nicklaus Companies. "To be able to form a relationship with David is a unique opportunity for us to tap the expertise of one of the world‘s most recognized designers and developers of successful brands. This is not business as usual."
"I have always admired Jack Nicklaus and what he represents in the world of golf and sports," Chu said. "He has invested a lifetime establishing an iconic name that is globally recognized for being the best. Starting with apparel, I want to invigorate the Nicklaus brands by creating a compelling story through products with appeal that reaches beyond golf. This will be an important part of Jack‘s legacy."
Nicklaus Marketing has developed a global licensing business with sales of over $250 million, which has been built upon relationships with major apparel companies and distributors in the U.S., key Asian territories, and other emerging markets worldwide, dating over 40 years.
Under the new partnership, Chu and DCMG‘s COO, Christopher Heyn, will work with Nicklaus Marketing to maintain the value of existing licensing relationships, while developing strategies to enable Nicklaus to take these brands to the next level globally.
DCMG and Nicklaus plan to transform the label into a lifestyle brand with product, marketing, merchandising that reflects Jack Nicklaus‘ core values as a sports icon with a commitment to excellence. A message of excellence and style will be reflected in the product and all consumer touch points, from retail stores, e-commerce, and catalogue, as well as travel, corporate and alternative media distribution.
"When I partnered with Jack, building the Nicklaus brands and licensing business was a major priority for the long-term strategic growth of the company," said Howard Milstein, Chairman and CEO of New York Private Bank & Trust, the largest privately held bank in the United States, which partnered with the Nicklaus family in June 2007 to form Nicklaus Companies LLC. "This is a significant step for our company, and there is no better partner for us than David and his team to accomplish our goals for the future of the brand."
Jack Nicklaus and the Nicklaus Companies www.nicklaus.com
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