Global Edition

Irish success recognised in new collection

12.43am 15th June 2009 - Corporate

Via its brand of golf trousers, Dwyers & Co, PGB (Premium Golf Brands) has launched a new collection dedicated to their home town hero Jimmy Bruen.
Born in 1920, James – Jimmy – Bruen was a phenomenon and is undoubtedly one of the most talented amateurs Ireland ever produced. He burst onto the scene with his first win at the British Boys’ Championship at Royal Birkdale aged 16 and his course record 66 at Royal County Down still stands today.  Arguably his two most significant achievements changed the face of golf by breaking the US domination of the sport. 
There is little doubt that, had the Second World War not intervened and an injury to his wrist shortened his career, Bruen’s haul of honours would have been much higher.

“Quality never goes out of fashion,” comments Grahame Jenkins managing director of PGB,  “His unique style, from dapper on course attire to a mystical looping swing, combined with his inspired play, that was literally years ahead of its time, has led to Jimmy Bruen becoming a true legend of the game.”

The Dwyers and Co Jimmy Bruen Collection reflects all of the values that the brands has become associated.  High quality production, detailed finishes and stylish tailoring are combined with performance fabrics and golf-specific features to create a desirable range of golf trousers.  There are traditional block colour designs as well as more elaborate plaids and stripes to choose from to cater for all tastes.


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