Global Edition

Irish resort goes for ‘Legendary Marketing’

8.05am 27th January 2009 - Corporate

Glasson Hotel and Golf Club has become the first golf resort in Ireland to choose the Resort Marketing Commander online marketing solution.

Dermot Dalton, business development manager for Golf Marketing Services, said, “Glasson will be able to use their Resort Marketing Commander Website for around-the-clock email collection to continually build their email database.

“Through the use of custom online surveys and back-end CRM, Marketing Commander is then able to segment the data into specific target markets. Our Legendary Marketing team then provide original email campaigns with professionally written sales copy which are guaranteed to make the phone ring and sell more rooms, rounds, outings and weddings.

“Resort Marketing Commander is a web solution enabling businesses to have a dominant presence on the internet. This revolutionary web tool is the only all-in-one dynamic website, marketing, sales, customer relationship management, broad scope report generator and training solution, making it an internet pioneer and next generation website. No other technology in golf can match Resort Marketing Commander and no other company can match our service and support,” Dalton concluded

“We are delighted to be able to build on Glasson’s success by employing 21st century online marketing, using the best available tools, golf and resort marketing expertise and legendary service,” said Gareth Jones, director of sales and golf. “Glasson is one of the more established golf resorts in Ireland and has built a reputation for great golf and a warm luxurious welcome.”

Situated on the shores of Lough Ree, just outside Athlone, in the quaint village of Glasson, this family-run luxury hotel is the ideal get-away for business, leisure or your big wedding day. Glasson has played host to the European Challenge Tour in 2007 and 2008 and has earned a reputation as one of the most challenging and scenic golf courses in Ireland.

Glasson Hotel and Golf Club
Golf Marketing Services

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