Titleist, manufacturer of the #1 ball in golf, has created a unique feature on its website www.titleist.co.uk that allows golfers to create their own personal ball markings on a Titleist Pro V1 golf ball with a ‘virtual’ Sharpie ™ pen.
The concept follows the trend of tour pros and top amateurs to mark their Titleist balls with significant markings, personal to them in order to aid identification and avoid playing the wrong ball. With 7 out of 10 Tour players teeing up a Titleist, marking your Titleist has become a ball identification necessity.
The site hosts video clips giving insights into how the best players in the world mark their Titleist. Adam Scott, Vijay Singh, Luke Donald, Geoff Ogilvy and Chris DiMarco all provide their answer to the question “How Do You Mark Your Titleist?”
The unique section of the website gives the user a host of different colours, pen thicknesses and ball number options to experiment with. Once you have decided on your design preference there is the option to comment as to why you have chosen this design and any underlying meanings or themes. Each design can be submitted to Titleist, with those felt most original and effective getting the chance to be posted on the Titleist website.
“This is a great new piece of software that allows us to help serious golfers around the world have some fun and experiment with different designs. All the top players in the world mark their Titleist with their own unique insignia and it has become a hugely inventive and personal process.
“We wanted to find out how Titleist players marked their Titleist and to create a platform to put some of the most creative and meaningful designs up in lights” comments Neil Jessiman, Titleist European marketing manager.
This concept will be carried through into Titleist’s TV, online and print advertising campaigns supporting the message of Titleist’s position as the #1 ball in golf and as the leader in golf ball technology.