Global Edition

Honma features on BBC TV

12.20am 10th January 2006 - Corporate

The world’s most expensive set of golf clubs – made by Honma – were showcased before 5.93 million TV viewers on Saturday night (January 7th) on the BBC’s flagship lottery show “Millionaire Manor”. A set of Honma TM-504 ‘5-Star’ irons and woods, worth £30,000 (€43,500), was highlighted in a 3-minute section of the quiz game. The set of platinum and gold irons and woods was completed by a Honma ‘Space Voyager’ putter worth £235 and a Honma Tour bag worth £274.
The set is new to the UK and is part of Honma’s main range for 2006, although the set featured on the BBC was specially made for the show.
Contestants had to guess which of three items was the highest in price and Zac and Terry Porter, from Leicester, failed to identify the Honmas as the luxury item against a set of Callaway golf clubs worth £2,000 and a 1920s Mashie Niblick worth just £22 from Portobello Market.
Twenty-two handicapper Terry and his father Zac incorrectly opted for the Mashie and were knocked out of the contest, where families compete to live a week’s life of luxury in the Millionaire Manor.
Hiseman Ltd, one of the UK’s leading golf PR and marketing companies, negotiated Honma’s appearance on the show. Honma’s clubs have also been seen recently in GQ, FHM and many luxury magazines world wide.
“Our client was naturally delighted to be featured so prominently on a TV programme watched by millions of people,” said Andy Hiseman. “It is rare that golf equipment is featured so for the Honma logo to be consistently shown to millions of viewers is a major coup for the brand.”

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