Global Edition

 

Hill Billy gains retail partners

9.04am 24th January 2008 - Corporate

The new Hill Billy Terrain marks a new era for the electric trolley brand, famed for its reliability, quality engineering, value for money and after sales service.

The new product offering remains true to these key qualities, that have established Hill Billy as a major brand alongside market leading sister brand PowaKaddy over the last two decades, but also elevates the brand to a more contemporary, technically advanced positioning designed to appeal to a wider target audience.

The Hill Billy Terrain is a high quality product without the premium price tag. The robust but lightweight frame combines with the powerful 200 watt motor and 26AH battery to deliver rugged power and performance to conquer even the hilliest of courses. There are some stylish and functional finishing touches too, including a comfortable soft touch grip allowing for ambidextrous handling, an easy to use distance function and a universal bag locking system to greatly reduce bag twist.

The new Hill Billy Terrain launch will see the product being made available for sale through the golf retail channel and will be backed by comprehensive marketing support.

Chief executive Terry Hale explains, “The new Terrain is a major step forward for Hill Billy from a product performance and brand positioning perspective and we are very confident that the product will be well received by both our current loyal consumer base and new Hill Billy purchasers.

“Our new marketing strategy will see greatly increased visibility of the brand to the end-user through our retail partners and our advertising and promotion campaign will help to drive consumers in-store.”

The new Hill Billy Terrain is available from April 2008.

Hill Billy Terrain RRP £289, Hill Billy Deluxe Cart Bag RRP £79.99

Hill Billy www.hillbilly.co.uk

       

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