Global Edition

Heavenwood Hybrids from Callaway Golf

12.05am 2nd September 2004 - Corporate

Callaway Golf Company (NYSE:ELY) claims to have ‘raised the bar‘ for an entire category of golf clubs with the introduction of the Big Bertha Heavenwood(R) Hybrids, a new line of hybrid clubs combining the accuracy and control of a long iron with the distance of a fairway wood. The new Heavenwood Hybrids, featuring the legendary forgiveness of Big Bertha(R) golf clubs, will be available at authorized Callaway Golf retail shops beginning 1st October.
Heavenwood Hybrids are aimed at the millions of golfers who struggle to hit long irons. While higher-lofted fairway woods can be a strong alternative to long irons, certain average golfers have difficulty with the length of the clubs and more-accomplished players prefer a more compact head design. The shape and size of the new Big Bertha Heavenwood Hybrids addresses both these concerns while providing the added distance of fairway woods and the accuracy and workability of irons.
“Our new Big Bertha Heavenwood Hybrids represent the best of everything you expect from the Big Bertha name and live up to our brand promise of Demonstrably Superior and Pleasingly Different(R) products,” said Patrice Hutin, president and chief operating officer of Callaway Golf. “They are an entirely new category of club that gives you the distance and control to take on the most difficult long shots, with the confidence and skill to get you there in two.”
Big Bertha Heavenwood Hybrids will carry a manufacturer’s suggested retail prices of $200 for steel-shafted clubs and $225 for graphite-shafted clubs.
Callaway Golf Company

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