Global Edition

Green Lamb’s international expansion plans step up a gear

12.43am 14th October 2009 - Corporate - This story was updated on Thursday, March 18th, 2010

Premium Golf Brands (PGB), the owner of Green Lamb, is delighted to announce that the brand has broken into the growing Canadian golf market.  PGB has signed its first international partnership agreement with Canadian ladies apparel specialists Intimelle Inc, whose first order will be delivered in the New Year.  This agreement marks the first step in the company’s long-term plan to expand the reach of Green Lamb across the wider international market.

Intimelle already works with market leading golf apparel brands in Canada, so their expertise made them the perfect choice as Managing Director of PGB, Grahame Jenkins, explains, “we have taken particular care in choosing the right partner for Green Lamb in Canada because our brand heritage is very important to us.  We believe that Intimelle has the right contacts and experience to manage the brand and grow its stature in Canada.  This is a very exciting move for us and we hope to announce agreements in other markets in the near future.”

Reaction to the SS10 range has been extremely positive and Initmelle expects interest in Green Lamb to increase after it is shown at the Canadian PGA shows over the next few weeks.  Jay Silver, Director of Product Development, Sales & Marketing at Intimelle is excited about the potential for Green Lamb in the Canadian market, “we have over 25 years’ experience in the ladies golf apparel business and are very impressed by the quality and depth of the Green Lamb collections.  We are delighted to add them to our portfolio and are in no doubt that we will be placing more orders in the coming months.”

Lady golfers in Canada will see the first collections in the shops in Spring 2010.

Premium Golf Brands

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