The recent acquisition of competitor UpLink Corporation has cemented the position of GPS Industries, Inc. (GPSI), the world’s leading provider of WiFi-enabled golf management systems, as the on-course network of choice for direct-to-the-golfer advertising.
With ownership of valuable intellectual property that includes patents for position-based advertising and onscreen display options for players on golf courses, GPS Industries is uniquely positioned to exploit the vast potential market for this dynamic media opportunity. A further result of the UpLink acquisition is that GPSI’s network of courses now totals 340, delivering a highly valued audience of more than nine million golfers.
“It is clearly a new day at GPS Industries,” said Robert Silzer, president and CEO of GPSI. “Our network of courses is growing rapidly worldwide and by owning key patents for cart display options and advertising our cutting edge Inforemer Golf Management System greatly surpasses any other technology on the market. With the combination of our advertising patent, our portfolio of GPS patents and the IQ Link patent we are now ideally positioned to escalate development of our media business.”
Silzer added, “Our intellectual properties are valuable assets and we will continue to exploit our patents for the benefit of our shareholders.”
Owning these patents allows GPS Industries in-house media division, InforeMedia, to develop the advertising potential of the Inforemer®HD cart-mount display panels. Its 10.4-inch color, LCD screen is the industry standard and is key to attracting major brand advertisers, including Toyota, Norwegian Cruise Lines, and Tiger Woods watch of choice Tag Hauer.
With over 200 newly acquired courses, along with others outside the merger being integrated into the system rapidly, GPS Industries is solidly positioned to capitalize on the lucrative, high-end advertising market this client base represents.
“Our rapidly growing network of courses and superior Inforemer product provides advertisers a direct route to more than nine million high-end customers annually,” said Silzer. “A growing list of national advertisers is recognizing the tremendous value of our system and the audience that it reaches. As a consequence, the revenue we generate from advertising sales will grow exponentially and soon, I expect, even exceed revenue generated by Inforemer system sales.”
GPS Industries www.gpsindustries.com
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