GOLFINO, the leading European brand in golf sportswear, has appointed Landmark Media International to manage its UK & Ireland PR and marketing communications, supporting its network of retailers and flagship stores.
Founded in 1986 by Christel and Dr Bernd Kirsten, GOLFINO has a portfolio of 38 boutique stores in cosmopolitan locations including Paris, Milan, Berlin, Munich, Zurich, Marbella and Palma. The brand, which also has 500 Shops-in-Shop partners across 18 European countries, increased sales of its women’s, men’s and children’s clothing by 11%, to €33.5 million in its latest financial year.
In the UK, GOLFINO has flagship stores in London Mayfair, Harrods, Edinburgh, Knutsford and St Andrews, and one store in Dublin, Ireland. Other prestigious stockists include Wentworth in Surrey, Archerfield Links in East Lothian and Turnberry Resort in Ayrshire.
Andrew Thomson, GOLFINO Sales Director for Northern Europe, said: “Our business in the UK and Ireland continues to expand rapidly, and the opening of our new flagship stores inLondon and Edinburgh, plus our growing presence at prestigious golf courses and resorts, has created a genuine marketing and PR opportunity that Landmark Media is set to exploit.
“Landmark Media has an unrivalled understanding of the EMEA golf industry and by utilising its network of business and media contacts, I’m confident GOLFINO will benefit from a stronger brand presence that will drive additional consumers in-store.”
John McKenzie, Director of Landmark Media, added: “GOLFINO occupies a unique part of the retail landscape in that it owns boutique stores in towns and cities across the UK & Ireland, and also has a select list of retail partners at premium golf developments and resorts.
“Dr Kirsten and his wife have created a successful international business in a relatively short period of time and we are confident that our partnership will allow the GOLFINO brand to thrive in the UK & Ireland and support the company’s wider European and global expansion plans.”
For further information about GOLFINO, or to view current product ranges, visit: www.golfino.co.uk
Landmark Media International www.landmark-media.com