Global Edition

GolfBuddy appoints PowaKaddy International as sole UK Distributor

11.20am 11th November 2009 - Corporate

GolfBuddy, Europe’s market-leading handheld GPS rangefinder with its European headquarters located in Ireland, has appointed PowaKaddy International as its sole distributor of products within the Great Britain and Northern Ireland – effective from 2 November 2009.

PowaKaddy is the market leader for powered golf trolleys within the UK and employs a highly-skilled, motivated and professional sales force with average length of 15 years’ service.

The synergies of partnering with the fastest growing handheld GPS golf rangefinder in the world are obvious, and will lead to significant market penetration for GolfBuddy products in the UK.

Announcing the agreement at its headquarters in Sittingbourne, Kent, the Chief Executive of PowaKaddy Group, Terry Hale, said: “GolfBuddy entered the European marketplace in April 2009 and during that time has already established a leading position in terms of sales outlets in continental Europe.

“At the recent Golf Europe show in Munich, the demand experienced for their products was plainly obvious to all – and hundreds of new customers agreed to stock and sell the range during the 2010 season. We feel strongly motivated and excited by the new partnership and the opportunities that exist in the UK rangefinder market.”

John Ennis, General Manager for GolfBuddy Europe, is delighted with the new agreement, saying: “The switch from our independent sales force within the UK to the highly professional team employed by PowaKaddy will mean a significant growth in the number of ‘green grass’ outlets stocking our products in this important and growing market.

“PowaKaddy is known for its highly-motivated and skilled team and under the watchful eye of Sales Director, Simon Homer, I am confident our UK market share will increase substantially.

“We have consistently found that when we develop the right distribution, golfers prefer our product due to its powerful memory, ease of use and most of all the absence of costly course download fess or annual subscriptions.

“GolfBuddy is a genuine ‘Fee Free’ golf GPS rangefinder and this will assist PowaKaddy greatly in its quest for increased distribution for our products within the UK marketplace.”

GolfBuddy is also pleased to announce that UK customers will enjoy freight-free deliveries. Each order for GolfBuddy GPS units will ship direct to the customer’s door without any freight costs, thereby maximising the margin for the ‘green grass’ customer.

GolfBuddy Europe Ltd

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