Global Edition

Golf Show was Golfsmart

12.20am 24th May 2006 - Corporate

Organisers of this year’s London Golf Show ensured members of the media didn’t miss a trick thanks to GolfSmart SMS. The company’s text messaging service was used to alert all accredited press to special events going on throughout the four days of the show last month.
Pete Richardson, in charge of the London Golf Show’s PR and media department, said, “We had hundreds of press accredited in advance of the show and there was so much to see and do that we didn’t want to risk anyone missing out on any of the events we were running.
“The service worked extremely well, all the feedback we’ve had is positive and I wouldn’t hesitate to use it again. It’s so easy to use and the messages are sent instantly – it’s ideal for anyone in golf.”
GolfSmart SMS allows any company working in the golf industry to use text messages to market their services and events directly to golfers’ mobiles.
The rapid delivery of messages at relevant times can effectively turn members’ mobiles into a club’s own electronic message board.
Golfers who sign up can benefit from text messages about reduced green fees, available tee times, discounted equipment, information from their chosen golf clubs and free prize draws. And there is no need to worry about receiving unwanted texts as users choose the information they wish to receive.
Jamie Hall, sales director for GolfSmart SMS, said, “Today nearly everyone has a mobile phone with them all the time, so it’s the perfect way to get in touch with people.
“Text messages are proven to have a greater response rate than traditional marketing methods, as well as being cheaper, and this can translate into increased revenue streams.
“Our service has the potential to make a big difference for anyone working within the golf industry that wants to get in touch with golfers whenever they choose.”

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