Golf Projects, the specialist technology provider for golf instruction, is to raise £1m to fund a major expansion of its high-tech products and services. This move has far reaching implications for golf clubs, professionals and amateurs across Europe.
A reverse merger of computerised golf putting specialists Pickquick Plc has put the company onto the OFEX stock market enabling them to raise backing from the City.
Golf Projects currently provides all aspects of game improvement from sales of hi-tech teaching and analysis equipment to the operation of prestigious golf academies. Its client base includes household names such as St Andrews, Turnberry, La Manga, David Leadbetter Golf Academies, Nicklaus Academies and Marriott Hotels.
The merger between the two companies combined with the additional capital raised will enable Golf Projects to expand its operations. This will allow golf clubs and their associated club professionals to profit by enhancing their teaching programmes
Plans include the opening of further academies, including additional David Leadbetter sites, as well as introducing the world’s first hand-held GPS based golf distance finding system into Europe.
Golfers are already using Golf Projects’ technology to have their swings analysed by an instructor of their choice over the Internet, and this can now be introduced on a much wider scale. It is Golf Projects’ intention to allow more golfers to have access to unprecedented levels of new services and products.
To aid development of this initiative, Golf Projects has just appointed Phil Lewin, former director of golf at East Sussex National, as academies operations director.
Ben Porter, managing director of Golf Projects, comments: ‘The interest being shown by the City shows an understanding by investors not only of the potential of the golf leisure market in the UK but also of the benefits that state-of-the-art technology can bring to the game. Instruction is a key part of this development and alongside the academies, the technical support and analysis we can offer brings benefits to golf clubs, professionals and amateurs.’