Golf Pride®, the world’s number one grip brand has been delighted by the strong start to the 2008 golfing season it has already witnessed across Europe.
Already this year Golf Pride® has enjoyed a dramatic growth in its aftermarket business due to the unrivalled combination of style, colour and technology offered to golfers. Key markets showing excellent signs of growth in particular are Sweden and Germany and overall the company has witnessed a 35% increase in Europe partly due to consumers becoming far more aware of the advantages of re-gripping their clubs regularly.
As expected, Golf Pride’s New Decade MultiCompound™ and DD2® grips continue to exceed expectations, and since the launch of an even greater choice of fresh and vibrant colour options earlier in the year are proving to be more popular than ever before. With heavy use on professional golf tours and by millions of amateur golfers worldwide, Golf Pride’s Tour Velvet also continues to be the most widely played grip in golf.
In February the company announced the key appointment of Conor Dillon as their new managing director for Golf Pride Europe. Originally from Cork, Ireland, Dillon has spent the previous 11 years working in the golf industry as a custom fitting manager for Mizuno, Germany. Bringing with him a deep and invaluable knowledge of the European market Conor is responsible for managing sales, marketing and customer service.
“Sales have been excellent across the board but we have been particularly pleased by our fantastic growth in Europe. For 2008, we expanded the variety of options on our most popular and high tech grip lines to offer more colors and sizes than ever before and that has proved to be an overwhelming success,” commented Conor Dillon.
“The combination of the latest technology and great variety of colour options that Golf Pride offers gives golfers a greater opportunity to personalize their style on the course, without compromising the performance and feel of their grip.”
Eaton’s Golf Grip Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on five continents. The division’s Golf Pride brand is recognized globally as the number one choice in grips among tour and recreational players, competitive amateur golfers, club manufacturers and club repairmen. For more information, visit www.golfpride.com
Eaton Corporation www.eaton.com