Europe’s leading golf groups have joined forces to forge a unique partnership. Instigated by the Leaderboard Group, the Premier Golf Alliance brings together some of the finest names in European golf to offer deals at top quality golf courses and resorts.
Four companies have signed up in a move aimed at making top-end golf clubs and resorts more accessible to like-minded golfers from across Europe.
The quartet of golf companies involved is the British-based Leaderboard Group, Open championship venue Westin Turnberry Resort, Le Meridien Group and the MedGroup, which owns La Manga Club in southern Spain.
Leaderboard Group sales and marketing director, David Walls, said, “The idea is to make interaction between selective golf companies easier and to make membership of any of the clubs owned by the four groups more exciting and advantageous in terms of quality opportunities.
“We felt it was about time we worked together to offer our loyal members more value for money with their memberships – and there’s clearly no better way than by taking advantage of terrific deals and initiatives at some of Europe’s leading golf clubs and resorts.”
Between them, the four companies boast 11 of the finest golf courses in Europe and high-class accommodation.
The Leaderboard Group features Chart Hills, The Oxfordshire, Dale Hill and Sandford Springs. Joining these four clubs are the Westin Turnberry Resort on the west coast of Scotland; Le Meridien-owned Penina and San Lorenzo, and La Manga Club, owned by the MedGroup.
Leaderboard chairman Paul Gibbons said, “This is a unique opportunity for the 6,000-plus members who belong to the four golf companies which make up the exclusive Premier Golf Alliance to stay and play at some of the most revered resorts and golf clubs across Europe.
“We think it is a great way of saying thank you to the thousands of golfers who regularly support all of our fine golf clubs, and we are proud that the Leaderboard Group is a part of this exciting and exclusive project.
“To be mentioned in the same breath as the likes of the world-famous Westin Turnberry Resort is a privilege indeed and we look forward to a successful partnership.”
Plans are now afoot to expand the alliance to Ireland, Wales and Scandinavia.
For more details on the Premier Golf Alliance, contact Leaderboard Group sales and marketing director David Walls on 01580 292106, or e-mail davidw@charthills.co.uk.
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