Global Edition

Golf Business Experts and Roger Jones Golf Design in Strategic Alliance

9.13am 8th April 2011 - Corporate - This story was updated on Monday, June 27th, 2011

Golf Business Experts, Spain and Roger Jones Golf Design, Ireland and Greece announce the creation of a strategic alliance to broaden and strengthen their abilities to meet the current needs of golf courses.

With the impact of the global economic and financial situation making it increasingly difficult for many golf courses around Europe, and elsewhere, to remain profitable, the need to manage costs and take care of existing business, whilst at the same time retaining standards, has never been so great.

Golf Business Experts, a full service management and marketing consulting firm focused on four different areas of the golf business (marketing, operations, loyalty and consulting) has formed a strategic alliance with Roger Jones Golf Design – one of the leading golf course designers and golf development and operations advisors. The two companies share a similar philosophy on what makes great services, and the newly formed relationship will provide each company with the expertise of the other to offer clients an even richer set of services to meet current challenges and drive future success.

Together the companies have developed a number of programs, available as separate modules or a total package, to offer an integrated approach to operation and quality management. These include golf course maintenance and presentation, customer relationship and loyalty, off-course services, improving environmental credentials, and marketing and public relations.

Ute Bernardi, founder and CEO of Golf Business Experts, said, “I’m delighted to be working with Roger Jones as we share the same ideas, and our cooperation is the definition of synergy when two passionate entrepreneurs join forces to add value for their costumers.”

Roger Jones added, “We believe that our alliance will offer golf courses a structured service that they can implement without difficulty and see real benefits from. As both of Ute and I have hands-on experience in golf and hospitality, we know and understand what both the providers and the users expect from each other, and can help those expectations to be achieved in a cost-effective manner.

Golf Business Experts

Roger Jones Golf Design



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