Premium golf apparel label Greg Norman Collection has been voted ‘Best Apparel Supplier of the Year’ by Foremost & Alliance members. Voting on all aspects of the brand’s performance including product quality and value, on time delivery, display and merchandising, customer service and strategic marketing support, the award reflects the growing importance of the label whose mantra is ‘Performance, Luxury and Style.’
Andy Martin for the Foremost Group comments, “GNC is undoubtedly a worthy apparel winner amongst our members. We are delighted with the progress of the label over the last couple of years and this award reflects the quality, innovation and styling of the product and the efficiency of the team behind the brand. The GNC team understand what our pros need and have shown commitment to supporting the green grass channel with great product for our customers. Well done to all involved. We look forward to a great 2008 together.”
The announcement cements a very successful year for GNC with the Foremost Group and follows the recent news that GNC has joined the company’s Elite Marketing Partnership Programme, underlining the importance and value that GNC places on Foremost & Alliance members.
GNC will invest in personal digital marketing via full digital solution web and email marketing integrated with coordinated print marketing through the re-launched Greenside. Tony Wilkinson, general manager – Europe, GNC states, “We are absolutely delighted to be voted Best Apparel Supplier and look forward to an enhanced partnership working more closely to support the Pro in his on-course retail environment. We are definitely talking the same language regarding our belief in the benefits of the on-course retail environment and we are excited about our investment in the Foremost Group and the opportunities presented with becoming an Elite Marketing Partner.”
Greg Norman Collection www.gregnormancollection.com
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