Golf Marketing Services (GMS) has reached an agreement with the Faldo Series to help publicise the Series’ worldwide activities during 2010.
The agreement was reached in the lead up to the 2010 Faldo Series Asia Grand Final, to be played at Mission Hills Golf Club in China on March 10-12, and just before the start of the 2010 European Faldo Series, which opens at Frilford Heath Golf Club, Oxfordshire, on 31 March – 1 April and culminates some 16 events later with the 2010 Faldo Series Grand Final to be staged at the Faldo Series’ new Home at Lough Erne Resort, Co. Fermanagh, Northern Ireland, on 21- 23 September.
Sir Nick Faldo created the Faldo Series back in 1996 in an effort to help and nurture a new generation of young champions. The Faldo Series Asia followed in 2006 and it has since developed into one of the most prestigious youth events in world golf.
It counts the likes of Nick Dougherty, Oliver Fisher, Kiran Matharu, Rory McIlroy, Melissa Reid, Yani Tseng and Marc Warren among its graduates and this year will comprise over 30 events in more than 25 countries for over 5,000 competitors throughout the United Kingdom, Europe, South America, the Middle East and Asia.
“We are delighted to have reached agreement with the Faldo Series and look forward to helping to publicise its activities during 2010,” said Colin Callander, Director of GMS.
“It’s a programme we have watched with interest since its inception back in the mid-1990s and we are well aware of how much it has done to promote emerging talent both in Britain and many other countries around the world.”
“2010 represents an important year for us and our partners,” said six-time Major champion Faldo. “Our schedule of events is the strongest we have ever put together and we decided the time had come to enlist outside help to further promote our activities.
“GMS has a proven track record within the game of golf and we believe they can help us to promote the activities of the Faldo Series to an even bigger audience than ever before.”
The Faldo Series (charity no.11027719) is underwritten by its founder and receives support from a range of Partners including Lough Erne Resort, The R&A and the European Tour. The PGA also supports the Faldo Series within the UK.
GMS is based is Welwyn, Hertfordshire, and has three Directors, Colin Callander, Phil Craghill and Neil Gray, who between them have well over 30 years of experience working in various areas of the golf business.
The company’s other clients include Aldila, BMW Golf, the Carnoustie Golf Links Management Committee, ECCO, England’s Golf Coast, Golf Pride, Loch Lomond Golf Club, O2 Golf LIVE, PING, PING Collection and Pride Sports.
Faldo Series www.nickfaldo.com
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.