Global sports marketing and management agency Wasserman Media Group has acquired SFX Golf, one of the leading golf player representation agencies in the world. Creating a best-in-class golf platform for clients, the deal unites SFX Golf’s champions and broadcasters with Wasserman’s existing roster of golf talent.
John Mascatello, who was CEO of SFX Golf, will lead the new golf practice and report to Arn Tellem, Wasserman’s Principal of Management, who made the announcement today. Veteran SFX Golf agents and senior executives Bud Martin, Terry Reilly, Brad Buffoni, and Sam MacNaughton will also join Wasserman and the management team.
“I had the great pleasure of working collaboratively with each member of the executive team while I was at SFX, and am incredibly excited to join forces with them as we become a leader in the global landscape of golf together at Wasserman,” said Tellem. “They have built a powerful golf representation firm over the past two decades, and clients will collectively benefit from the Wasserman platform by now also having access to our preeminent management, consulting and sales disciplines.”
“We are thrilled to become part of Wasserman, and look forward to working with Arn and the entire company to continue to build an unparalleled global practice that will serve clients in the best possible way,” said Mascatello.
The new, expanded golf practice brings together some of golf’s biggest names with Wasserman’s consulting and sales groups that handle dozens of marquee golf assignments including projects for Northern Trust, McGladrey, American Express as well as the PGA TOUR and LPGA.
Wasserman Media Group www.wmgllc.com
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.