Retailing official Ryder Cup logoed clothing is an exceptional revenue opportunity for golf pro shops, not just at the host venues but around the continent in the years leading up to the prestigious matches.
The Preferred Supplier of shirts and knitwear to the European Ryder Cup team, Glenmuir is supplying official branded merchandise for this year’s Ryder Cup at Medinah, USA and Gleneagles, Scotland, 2014.
Exclusive Official Merchandise for the Ryder Cup in Paris is already being supplied to Le Golf National this month, some six years ahead of the event taking place. Clothing features the Ryder Cup 2018 logo on the chest with distinctive Le Golf National script on the sleeve and is retailed from a specially-designed ‘boutique’ display area.
The years leading up to Ryder Cup matches are an opportunity not to be missed for retailers because golfers have an incredible affinity for the event – especially when it is hosted in Europe.
Said Glenmuir Marketing director, Brian Mair: “There is a huge demand for Ryder Cup logoed shirts and sweaters, both before and after the events, so it’s important for pro shops to understand this and give themselves an opportunity to capitalize on what is one of the world’s biggest sporting events.
“Being able to offer retailers the quality of products with which Glenmuir is already synonymous, but enhanced even further with the prestigious Ryder Cup branding, is something that can only strengthen our bond with our customers.
Announcing the renewal of the licence agreement, Glenmuir managing director, Colin Mee, said: “We are delighted to continue our status as an Official Licensee of Ryder Cup apparel merchandise. Glenmuir has successfully promoted Ryder Cup logoed product to the huge and enthusiastic European Team fan base who have supported the team, both at the home and at away matches for a record consecutive 25 years.
“The coming cycle of home matches in Scotland and France is expected to generate even higher levels of support for what is arguably the most exciting golf contest in the world and unique in its pan European representation.”