G/FORE, the luxury designer golf brand that combines premium materials with stylish colours, has appointed the Azalea Group to handle its UK PR and marketing campaigns.
USA-based G/FORE was launched in 2011 by fashion designer Mossimo Giannulli, an avid golfer and the founder of the billion-dollar clothing company Mossimo Inc, and combines exceptional craftsmanship and modern vision across a range of gloves, shoes, and accessories.
The brand is already worn by 2014 US Ryder Cup captain Tom Watson, two-time PGA Tour winner Jonas Blixt, multi-European Tour winners Robert Rock and Alex Cejka, and fashion model and former LPGA Tour pro Anna Rawson, among many others.
G/FORE’s design and array of colour delivers on both comfort and style. With precision-cut, premium AA cabretta leather, the gloves are hand sewn to perfection to produce an unparalleled construction, quality and fit.
Giannulli explained: “G/FORE gloves weren’t designed in a cubicle and tested in a factory; they were born out of a desire to express myself while playing, and to help inject a little more fun and flair back into the game.”
The G/FORE Gallivanter golf shoe combines an athletic fit with premium water-resistant materials, including leather, suede, flannel wool and performance microfibres, all in a number of signature colourways.
The G/FORE range is available online in the UK through Trendygolf.com and Azalea’s PR activity will assist expansion into pro shops and golf retailers.
Nicole Castrogiovanni, G/FORE’s president, explained: “The popularity of the G/FORE brand in the UK is growing but it has done so purely by word of mouth. We felt there was a requirement to formalise our efforts on that side of the Atlantic and believe that, in Azalea, we have found the ideal partner to assist us in our efforts.
“The company has a proven track record in both consumer and trade arenas within golf and, in the short time we have been talking with the team, has proved to be both creative and insightful.”
Azalea director Andy Barwell added: “It’s always rewarding to be working with a modern thinking brand and we believe in what it is seeking to achieve with its expansion.
“Obviously it is a competitive marketplace out there but as a premium, highly-desirable and attractive product, we feel G/FORE has the ability to create a niche for itself within that market. And it’s our job to help fulfil that potential.”
And one of the first projects Azalea will be engaged on is the launch of a new G/FORE apparel range which will be debuting at January’s 2015 PGA Merchandise Show in Orlando, Florida.