Global Edition

GEL Golf introduces revolutionary fitting centres into the UK

12.54am 19th June 2009 - Corporate

GEL Golf, which manufactures GEL Groove Putters, has introduced revolutionary new GEL Fitting Centres into the UK following its conviction that for the best results on the greens, putters need to be specially-fitted to the individual golfer.

At the official launch at East Berkshire Golf Club last week, renowned sports biomechanist and putting guru Dr Paul Hurrion was on hand to teach the GEL Fitting Procedure to six PGA professionals, who will be opening the first GEL Fitting Centres at golf clubs with immediate effect. A further seven centres will be opened in the next couple of months with more being rolled out across the country on an on-going basis.

Hurrion, who first linked up with GEL Golf in 2008 to co-design the GEL Paul Hurrion Signature Range of Putters, has developed a unique fitting procedure, equipment and drills using the biomechanical and practical principles he uses when fitting Tour players.

Each GEL Fitting Centre will benefit from the use of his specially-designed GEL equipment which will comprise a fitting tool, mirror and ProStance aid as well as the Quintic 2009 Ball Roll Software designed by Hurrion, to ensure the highest level of customer care and a fitting experience like no other.

“GEL Golf has worked hard to provide PGA Professionals with not only our revolutionary putters, but also with the expertise, tools, hardware and software to fit them,” said Clive Wood of Assay Golf, UK distributor of GEL Putters. “This will offer the amateur golfer an experience like no other and we are extremely excited about the opportunities this will present both to us and to our Fitting Centre stockists.”

In addition, Hurrion will provide the PGA pros with nine of his putting drills that come with the mirror for them to teach their clients whilst the full range of GEL’s revolutionary groove putters, including those co-designed with Hurrion, will be available for testing at all of the new Centres.

“At the GEL Fitting Centres, pros will be able to use the specially-designed tools to analyse a player’s putting stroke and allow him to accurately fit each and every golfer with the most suitable putter for the individual; not only will they can ascertain not only suitable length, loft and lie but also blade against mallet, centre versus heel shaft and face-balanced against toe heavy,” commented Hurrion, who coaches putting skills to the likes of Padraig Harrington, Rory McIlroy and Lee Westwood.

“As a result of being specially fitted for a putter, golfers are both amazed and impressed as immediately they are able to see and feel tangible results for themselves.

“And with the GEL Fitting Procedure costing just £25, this is probably one of the best investments a golfer can make to assist his putting stroke,” concludes Hurrion.

Hurrion, who has over 10 years of experience in sports biomechanics, has established independent testing company, Quintic, which provides a range of quality performance analysis software used at the highest levels in sport, health, and education across the world, and produces top-class coaching CDs.

The unique Groove and Insert Technology that GEL uses in its putters is based on scientific testing that has proved that the use of grooves in the putter face creates instant forward roll on the golf ball, thus reducing the unwelcome effects of skidding and giving a truer roll.

GEL’s precision-cut, horizontal aluminium face inserts give a softer and more responsive feel than the milled grooves of other groove putters whilst consultation with Tour professionals during the design process resulted in the GEL putters being designed with larger, heavier and more balanced heads, encouraging an even smoother and more rhythmical putting stroke.

Manufactured from 431 stainless steel with a Plated Black SQ finish with a sand blast face and coupled with its distinctive inserts and colourways, GEL has ensured that the putters look as great as they feel.

The GEL Paul Hurrion Signature Range uses even lighter aluminium inserts allowing weight to be distributed elsewhere in the putter head, pulling the centre of gravity up the putter face increasing forward roll. The Hurrion putters also incorporate tungsten weights to create MOI, and different shafts to reduce torque, particularly on miss-hits.

The success of GEL putters, launched just over two years ago, can be measured by the fact that they have already enjoyed five Tour victories; one each on the Asian and Canadian Tours, two on the China Tour and one on The European Tour when American Anthony Kang won the 2009 Malaysian Open in Kuala Lumpur last February using a GEL Rego Putter.

GEL Golf

Locations of GEL Fitting Centres

United Kingdom:
• East Berkshire Golf Club, Crowthorne, Berkshire
• Costessey Park Golf Club, Norwich, Norfolk
• Hinksey Heights Golf Club, South Hinksey, Oxford
• Nevada Bob’s, Broadgate, City of London
• Nicky Lumb Golf Centre, Hambrook, Bristol
• North Berwick Golf Club, North Berwick, East Lothian

Coming Soon:

United Kingdom:
• ZFL Golf, Benton, Newcastle
• Nevada Bob’s, Stratford Upon Avon, Warwickshire
• The Golf Depot, Straiton Retail Park, Edinburgh
Republic of Ireland:
• Martins Golf, Golden Island, Athlone
• Charleville Golf Club, Charleville, Cork
• County Cavan Golf Club, Cavan
• Ballina Golf Club, Mossgrove, County Mayo

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