Global Edition

GEL expands Paul Hurrion Signature Range

9.20am 5th August 2009 - Corporate

Following another successful year in 2008, GEL has launched four new models – the Ora, Pondera Vicis and Quasso models – to its already-impressive GEL Paul Hurrion Signature Range for 2009.

Co-designed by GEL Golf and putting master Dr Paul Hurrion, the innovative putters are now available in the UK through GEL distributor, Assay Golf, via selected golf shops and the internet at at a recommended retail price of £185.

In an industry first, the GEL Paul Hurrion Signature Range comes equipped with a GEL True Temper Dynamic Gold S400 iron shaft – rather than a standard putter shaft – that enables the golfer to experience increased feel and improved pace control.

The innovation has allowed Hurrion to reposition weight around the perimeter of the putter head using a unique, inline weighting system with tungsten concealed in the putter head leading to a more rhythmic stroke, better response and high moment of inertia (MOI) for a truer roll.

As with his first four models, Hurrion’s new line features the multi-layer, horizontal grooves developed by GEL Golf that are milled at a precise angle onto a soft aluminum insert.

The combination of these new technologies creates instant forward roll of the golf ball, reducing the effect of skidding providing a straighter roll off the ball immediately after it has been struck.

Tests prove that the roll of a golf ball immediately after it has been struck is the most crucial element in directing the ball towards the intended target illustrating clearly why groove putters outperform all others on the market.

“We’re very excited to be releasing additional models to our already-successful line of GEL putters,” said Alec Pettigrew, Managing Director of Groove Equipment Ltd. “With Paul’s expertise in putting and sports biomechanics, GEL has truly delivered a putter for golfers of all abilities.”

Hurrion brings with him over 10 years of research and development in sports biomechanics and is now recognized as one of the top putting coaches on The European Tour. Amongst others, he currently coaches three-time major winner Padraig Harrington, Rory McIlroy, Lee Westwood and recent LET winner, Becky Brewerton.

“Based on the success of the inaugural GEL Paul Hurrion Signature Range, I have designed four new models to help golfers continue to enjoy the key benefits tour players look for on the greens,” says Hurrion.

“A putter designed with horizontal grooves to impart forward roll, peripheral-weighting that maximizes the sweet spot across the putter face and heel-toe weighting to increase the MOI for improved resistance to twisting on off-center hits creates stability at impact in the area of the game that matters most,” he concludes.

Since its launch in 2007, GEL Golf has firmly established itself as the number one groove putter on the Asian Tour and has already enjoyed six professional Tour wins; one each on The European, Asian and Canadian Tours and two on the China Tour plus one on the Ladies European Tour.


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