Global Edition

GEL Centres Now at 13 UK Locations

9.41am 2nd August 2010 - Corporate

GEL Golf UK has rolled out two new GEL Fitting Centres at opposite ends of the country, one at Royal Blackheath Golf Club just outside London and the other at the Aspire Golf Centre in Aberdeen, Scotland bringing the total number of Centres in the UK to 13 locations.

GEL Golf, manufacturers of GEL Groove Putters, launched its first Centre in conjunction with renowned sports biomechanist and putting coach Dr Paul Hurrion last June following the conviction that for the best results on the greens, putters need to be specially-fitted to the individual golfer.

To this end, Hurrion developed a unique fitting procedure, equipment and drills specially for the GEL Fitting Centres using the biomechanical and practical principles he uses when fitting Tour players. Over the past year Hurrion, best known in golf for coaching the likes of Padraig Harrington, Rory McIlroy and Lee Westwood, has been imparting his knowledge and teachings to PGA Professionals all over the country as GEL Fitting Centres have been established.

“Amateurs are more than happy to spend hundreds of pounds on a new driver and having one correctly fitted at the expense of their putter despite the well-known fact that on average you will use your putter twice as much as any other club in the bag,” says Billy Fife of Aspire Golf Centre, Aberdeen (

“For this reason, it is hugely important to have a putter that is individually fitted, to obtain the correct loft, lie and length of the club, to ensure that the set-up position at address is correct in terms of eye position (using a GEL Mirror) to see the ball “straight” over every putt  and to maintain balance using the ProStance. By combining this procedure with Paul’s putting drills, golfers can shave several putts off their round every time,” concludes Fife.

The GEL Fitting Procedure costs just £25 making it one of the best investments a golfer can make to assist his putting stroke.

“Our new GEL Fitting Centre has enabled to us to offer a superior service to our customers which has directly increased both our sales, the number of lessons we are giving and the value we can add to those lessons,” says Matt Johns, head professional at Royal Blackheath (

“GEL’s attention to detail combined with Dr Hurrion’s undoubted teaching methods and his Quintic Ball Roll Software, enable us to prove to the customer the huge benefits of a fitted putter.  Added to this we can give help golfers improve their putting by practising Hurrion’s skills tests which provide significant results,” says Johns.

Further information can be found by visiting where a full list of all GEL Fitting Centres can be found.

 /  /  /  /  /  /  /  /  / 

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here