Gary Player Design and Beijing based leisure and hospitality specialists Axis Leisure Management have announced a strategic alliance aimed at expanding Gary Player Design’s presence in the rapidly growing Chinese market.
“We are delighted to add to our current representation in China a resource of Axis’ caliber to help us expand the Gary Player family of brands. Axis’ expertise in developing exceptional leisure and hospitality brands and Justin Downes’ extensive knowledge of the Chinese market will greatly enhance our ability to pursue new golf course design and real estate projects throughout China and the entire Asian region,” said Scott Ferrell, President of Gary Player Design.
“Axis Leisure Management is proud to be aligned with such an iconic individual, brand, and organization. Our objective is to develop new opportunities for Gary Player Design and Player Real Estate and to offer our expertise in building luxury leisure and hospitality brands to the valued past, present and future clients of The Player Group,” said Axis President Justin Downes.
In addition to Design Services, Axis Leisure Management will support the development and service of the Group’s brand portfolio including Gary Player Apparel, Gary Player Wine, Black Knight Enterprises and The Player Foundation.
In China since 2006, Beijing based Axis Leisure Management is owned and operated by Justin Downes and specializes in offering support and solutions in the development and operations of the golf, ski, hotel, resort, hospitality, leisure and entertainment sectors in Asia.
Gary Player Design www.garyplayer.com
Axis Leisure Management www.axisleisure.com
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