Global Edition

Full Swing Golf Simulators Drive World’s Longest Running Indoor Centre

9.01am 31st December 2013 - Corporate

Full Swing Golf of Eastern Canada
Full Swing Golf of Eastern Canada

Full Swing Golf Simulators is celebrating the 20th anniversary in business of Full Swing Golf of Eastern Canada and its Golf-O-Max franchise. It was 20 years ago when Colette and Daniel Dubois first visited the Full Swing Golf headquarters in San Diego, in pursuit of opening an indoor golf facility – long before most people were even thinking about indoor golf.

“The Dubois family is truly a pioneer of indoor golf,” says Chad Coleman, Vice President of Sales and Marketing at Full Swing Golf. “We’re honored that not only have they devoted their own facility in Quebec to indoor golf – helping put it on the map in Eastern Canada – but also trusted and promoted our equipment the entire way.”

As Colette sees it, she knew they made the proper decision right from the get-go. “In May of 1993, we went to San Diego to meet with Floyd Arnold, who was the Founder and President of Full Swing Golf,” she says. “We heard before that there was a new simulator available, and wanted to see it before we made our choice. Thank God we chose the Full Swing Golf simulator because it was more realistic than any other simulator on the market. At the time, Par T Golf was pretty known, but when we opened our Golf-O-Max facility on November 5, 1993, we saw how lucky we were to have the Full Swing Golf simulator.”

That original Golf-O-Max, which is located in Boucherville Québec, was booked solid from December 20, 1993 through the end of April of 1994, all day, everyday. The place was perpetually booked two weeks in advance. “Mr. Arnold was so impressed with all of that success, he was phoning me every week to discuss,” says Colette. “He was treating me like I was his daughter. Full Swing is like a big family and the simulator is so good, it helps a lot in keeping our customers.”

In fact, Golf-O-Max became so popular so quickly that six investors approached the Dubois couple about starting their own Golf-O-Max. So they met with Arnold again, to obtain the distribution and protected territories for their investors. The next year, they opened six franchises, and then more in years to come.

“Twenty years later we are still open, and this year we did a big renovation, so we look like new,” says Colette. “Our customers are very happy, and we’re still getting a lot of new customers. Now, people say ‘we’re going to Golf-O-Max’ instead of going to play to our competitor. In other words, Golf-O-Max means indoor golf in Canada.”

Full Swing Golf manufactures and markets the leading indoor golf simulator to businesses and consumers worldwide. The diverse line of simulator products can be customized to fit the needs of various clientele, including golf professionals, retail businesses, residential communities, luxury resorts, teaching facilities, golf centers and homeowners.

Full Swing Golf

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here