From January 2010 Foremost Golf will provide all of its Golf Professionals with a web site and email marketing service free of charge. This will include the maintenance of all content, product updates and product catalogues for the brands which the individual Professional selects.
Foremost Golf already operates and delivers an Integrated Marketing Programme that incorporates the leading online marketing service for Golf Professionals including email, web sites, on-line vouchers, online surveys, customer contact management, click to order and e-commerce.
“Many Golf Professionals are too time pressured, or need time to get themselves ready, to exploit the full capability of the Foremost Golf Integrated Marketing Programme, but still need to start to spread the message to members and golfers that the green-grass Golf Professional offers superior service, better results and best value” stated Paul Hedges, Chief Executive, Foremost Golf.
“We will now provide all our members a web site (with their personal URL) and an email marketing service that requires them to make no effort. Each Foremost Professional will have a web site that includes details on the Professional and the services offered by his or her team, the products supplied by the brands selected by the Professional, and features that promote the difference a Golf Professional can make to a golfer.
“A weekly marketing email, designed to support the individual Professional, will be dispatched to the Professional’s database with articles that inform and educate the golfer while promoting the key advantages of a Golf Professional. Both the website and marketing email will have links to promote contact between the reader and the Professional.”
Foremost Golf and its online marketing partner RetailTribe – www.retailtribe.com – provide online marketing services for Golf Professionals in the United Kingdom, South Africa and the United States.
“The cost of developing and maintaining articles, features and product catalogues to a professional quality is beyond the means of almost any green-grass retailer anywhere in the world” commented Ian James, Marketing Director Foremost Golf. “By using a central and highly skilled resource pool to develop content, features and articles we are able to bring the best online designers and authors together to develop exciting content in all formats for the Golf Professional. That gives the individual Golf Professional big retailer marketing muscle.”
The service will be rolled out to over 800 Foremost Golf Professionals from the beginning of 2010. Added to the 225 Professionals already using the Foremost Golf Integrated Marketing Programme this will create a marketing network with the potential to reach over 1,000,000 UK golfers.
Paul Hedges, himself a qualified PGA Golf Professional is excited about the promise this launch holds for the green-grass Golf Professional. “A golfer, properly fitted for a golf club by a Golf Professional, will strike the golf ball further and more accurately, gaining better results and more enjoyment from their golf. A golfer who wants to take shots off their handicap can do it quicker by working with their Golf Professional.
“The fastest way to get into the game, enjoy it and make it an important part of a lifestyle is through a Golf Professional. These are messages that have been drowned in the media in the competition for mass market sales. This service will get the right messages out to golfers and help to ensure a thriving and sustainable green-grass golf community.”
Foremost Golf www.foremostgolf.com