In a market where wedge sales are flat compared to 2010, the EMP Professionals running the Cleveland wedge campaign have bucked that trend. They enjoyed an incredible 68% sales increase over the previous month. Additionally, this increase was achieved without any loss of margin.
Such results further emphasise the considerable impact that the EMP promotions, provided by Foremost, are having on the professional’s business.
The 68% sales rise from this promotion comes straight off the back of several other hugely successful initiatives, including the ‘Shoe Trade-in’ with Footjoy and Adidas and the ‘Complete Equipment Solution’ with PING, TaylorMade, Callaway, Tour Edge and Wilson.
Foremost, in partnership with Cleveland/Srixon, have not only displayed their commitment to the green-grass Golf Professional, they have again proved that they can help make that Golf Professional the most effective retail option to the golfer. Those who includeClevelandcontent in their marketing programme have therefore enjoyed a much needed lift in what continues to be a challenging economic climate.
Foremost Golf Company Director, Andy Martin, said: “This, again, proves the power of the Foremost Elite Marketing Programme in communicating strong promotions to member’s customer databases.
“The fact that we can provide such effective campaigns and promotions to our EMP professionals means that we can constantly drive their sales, while ensuring a healthy margin is maintained.
“We’re obviously thrilled with the results, as are our members. For them to have such a significant sales increase in a period of slow economic growth is all the more beneficial.”
Foremost Golf www.foremostgolf.com