FootJoy has signed an agreement with Ryder Cup Europe to become an Official Licensee of the biennial tournament that sees Europe & the United States compete for the iconic Samuel Ryder trophy. The deal, which runs up to The Ryder Cup at Gleneagles in September 2014, enables FJ to incorporate the official Ryder Cup logo on its in-demand Gloves, Socks & Apparel.
Russell Lawes, FJ’s Marketing Manager commented, “The Ryder Cup is the biggest spectacle in golf and we are proud to provide our retail partners with an essential pack of must-have garments, packaged and crested with one of the most iconic logos in sport. We have enjoyed a long and proud relationship with The European Tour and this license agreement only serves to enhance the all-round appeal and credibility of the FJ brand.”
To celebrate the announcement, the company has launched a capsule 2014 Ryder Cup collection that is available for loyal FJ stockists across Europe to purchase with immediate effect. This ‘must-have’ limited-edition range includes FJ Gloves (with RC Q-Mark), FJ Socks (RC Packaging) and an assortment of Performance Apparel, in team Europe blue tones and adorned with the 2014 Gleneagles logo.
“Not only does the FJ collection provide exceptional sell-through potential for retailers, those who pre- book the complete package will also be entered into a draw to win two one-day tickets to The Ryder Cup at Gleneagles,” added Lawes.
The new FJ range will also form part of an exclusive Ryder Cup Collection, featuring other premium brands that are available for consumers to purchase at the Official 2014 Ryder Cup online shop – http://euroshop.rydercup.com/.
“We are delighted to welcome FJ to the Ryder Cup family and offer golf fans a fantastic range of essential golfing garments to wear before and during next September’s matches,” said Ryder Cup Europe’s Director, Richard Hills. “Both the Ryder Cup and FJ are synonymous with their rich history and with just under ten months to go until Gleneagles, we encourage European supporters to visit our online shop and get their official FJ crested garments while stocks last.”
Alongside FJ’s Spring/Summer 2014 Performance Apparel collection, which is already receiving rich praise for its fresh, modern colour palette, the Ryder Cup range continues to cement the Mark of a Player brand’s position a top the market.
FJ 2014 Ryder Cup Package Details:
- 3 dozen Men’s SciFlex gloves (White)
- 3 dozen Men’s WeatherSof Gloves (White)
- 3 dozen Men’s ProDry Extreme socks (Crew – Black)
- 1 dozen Men’s ProDry Extreme socks (Sport – White)
- 16 Shirts, 4 Chillouts (Team Europe colours)
- 4 Lambswool V-Neck Pullovers (Team Europe Colours)
The full FJ 2014 Ryder Cup Package is available for £1637.40 or £780.40 for the 24 piece Apparel line.
FootJoy www.FootJoy.com