FootJoy reported a strong performance across the shoe, sock and glove markets in 2019, highlighted by 16 wins on the European Tour – the most achieved by any brand.
FootJoy topped the shoe and glove counts on the European Tour over the last 12 months with 60.8% and 37.5% market share respectively.
Among the 16 wins secured on the European Tour by its staff players were the two Rolex Series wins bagged by Bernd Wiesberger at the Aberdeen Standard Investments Scottish Open and the Italian Open. The Austrian joined the full FJ line apparel at the start of 2019 and enjoyed a breakthrough year on the European Tour with three wins and a third-placed finish on the season-long Race to Dubai.
FootJoy’s dominance continued within the footwear retail sector, with the brand claiming 55% ‘on course’ market share, with its Pro/SL remaining the most popular model in golf, with a 13.3% share of the on- and off-course market, more than the total share of the second brand in the market.
FJ continued to increase its market share in the glove sector, with Datatech reported a 58% share – up 5.8% on 2017 results – for the brand in 2019.
Paul O’Hagan, FJ’s European Marketing Manager, said: “We’ve enjoyed another successful year at FootJoy, and we look to continue to build on market share and tour counts into the 2020 season. We’re excited about the products in the pipeline for 2020, and can’t wait to share them with golfers in the UK.”