FootJoy recorded high market shares within the UK golf shoe sales market over the last year (July 2007 to June 2008), according to the most recent Golf Datatech UK retail audit.
FootJoy dominated the volume brand share at 54%, which was five times greater than its closest rival. A company spokesman said that this can be largely attributed to the younger, casual and more contemporary designs that have been added to the range which, combined with the more traditional styles, have expanded the appeal of the brand.
FootJoy shoes are also dominant in the breakdown of total unit model share sales for the year to date, with the top four and seven of the top ten being in the FootJoy portfolio. The AQL™ remains the nation’s favourite golf shoe with 16.8% of the market, followed by the DryJoys® golf shoes with Stability PODS™ with 8.7%.
Such is the popularity of the AQL line that this range alone has sold more units than the nearest competitor brand’s total sales across all of its models over the last 12 months and 2008 year to date.
“To be five times more popular than our closest rival within the UK market is a magnificent achievement. For seven FootJoy products, including the top four, to be in the top ten is testament to the quality and performance of the shoes we produce. The results also highlight the broad appeal across the FootJoy line-up. Clearly we are continuing to meet the needs of the more traditional consumer, while expanding our appeal with the younger and more fashion conscious golfer.” said Mike Lucas, Director of Sales and Marketing, FootJoy.
With continuing product refinement and new products, FootJoy look set to remain the overwhelming favourite for golfers of all abilities around the world.