Global Edition

FootJoy: Now 150 Months On Top

12.01pm 1st July 2014 - Corporate

The innovative D.N.A. golf shoe category represents the most comprehensive feature package ever delivered by FJ
The innovative D.N.A. golf shoe category represents the most comprehensive feature package ever delivered by FJ

FootJoy, the #1 Shoe and Glove in Golf, continues to demonstrate its long-standing status as the most sought-after footwear & glove brand in the golf industry following another marquee year across the board.

Golf DataTech’s 2013 United Kingdom year-end market-share statistics provided conclusive evidence of FJ’s long-standing appeal & popularity throughout the golf industry, with FJ shoes standing strong as the #1 sell-through brand every month since 2002. Alongside the recent launch of its most innovative and comprehensive product range to date and week-on-week dominance of tour usage counts, 2014 is already proving to be another stellar year for FJ.

It is clear to see that consumers remain unwavering in the trust they place in the superior comfort, fit and performance of FJ’s extensive product offering. With almost one in every two pairs of golf shoes being sold continuing to bear the trusted FJ mark, the statistics are testament to the iconic footwear company’s ability to continually raise the bar in footwear innovation. The Company states that nowhere is this more evident than with the launch of D.N.A., DryJoys Next Advancement,  FJ’snext advancement in golf shoe technology, reporting ‘the most comprehensive feature package ever delivered by FJ has received instant acclaim on tour, with the trade and with consumers.’

Russell Lawes, FJ Marketing Manager, is delighted with the statistics from Golf Datatech, “We have witnessed a series of high-profile product launches from our competitors over the past 18 months, so it’s extremely gratifying to see such strong evidence that FJ has stood strong as the #1 brand every month since 2002, and every year since 1991. This is testament to a number of factors, including long-standing consumer loyalty, consistency & diversity of product and dedicated service & trade support – all of which we will be looking to build on in 2014 and into the future.

“With a sole focus on golf, FJ continues to invest heavily in its retail partners, through high-impact marketing campaigns, tour leadership and constantly improving all facets of its renowned service and customer support to help drive sales and repeat purchases. With the largest stockholding in the industry, including an incredible range of size and width options, FJ has also embarked on a big shoe-fitting drive in 2014, which has met with instant success.

“With statistics highlighting that 70% of golfers are taking to the course in ill-fitting shoes, FJ has sent a team of experts out on the road to educate retailers on the benefits& opportunities this often forgotten service can bring to a business.

“When you add our market-leading Glove range and ever-growing Performance Apparel collection to a spiked and spikeless shoe offering with an average selling price well above the industry average, it’s clear to see why FJ presents such a great business proposition for retail professionals,” concluded Lawes.

Sources: Sports Marketing Surveys and Golf Datatech Retail Audits



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