Global Edition

FootJoy Appoint New Brand Promotion Executives

9.30am 4th March 2014 - Corporate

Shoe-Fitting-Image

FootJoy, the #1 Shoe and Glove in Golf, has announced the appointment of three new brand executives in its drive to ensure its loyal following take to the golf course in 2014 wearing properly fitted golf shoes.

With a reported 70% of golfers walking to the first tee wearing the wrong size shoes, the market-leaders’ have made their intention clear to offer the very best in service to its loyal customers and retailers alike. Alongside all-new performance technologies and stand-out shoes for 2014, such as D.N.A. and the flagship FJ ICON™, FJ’s new recruits will travel the country from March – September educating golfers on the importance of wearing a correctly fitted golf shoe for increased comfort, fit and performance, all in the aim of enhancing the enjoyment of the game of golf for more amateur golfers.

Russell Lawes, FJ’s Marketing Manager commented, “Our statistics show that wearing the wrong size shoe can reduce power loss by up to 26%. Hardware companies are continually talking about how their drivers can add yards to your game, but golfers are less aware about the importance of ensuring their golf shoes are correctly fitted. Having identified this real issue we felt it was time we tackled the problem head on, taking to the road to visit our key accounts and share in our industry-renowned expertise.

“We feel that we are the only golf brand who has the capability to execute shoe fitting in this manner. We offer more sizes and more widths than any other golf manufacturer, with sizes ranging from 3 to 16 and widths from extra narrow all the way through to extra extra wide. It is our mission to get the correct size shoe on as many golfers as we can this summer.”

With FJ offering more sizes, widths and styles than any other brand in the golf industry, the market-leader is uniquely positioned to propel your game to the next level.  When properly fitted, FJ’s diverse new 2014 footwear range represents the ultimate in spiked & spikeless performance, comfort & design.

“Another added benefit that FJ provides is our exclusive MyJoys programme, which gives the consumer just under 9 million design combinations, including the option to fit the feet with different sized left and right shoes,” Lawes added.

“With 90% of people having slightly different sized feet, I strongly encourage golfers looking to get the most out of their game to get professionally shoe fitted before purchasing a new pair of shoes. We constantly hear people say to us, I know my shoe size, I’ve been this size for many years. Our job at FJ is to educate golfers that our feet do not remain the same size over time and that being fitted is a must to ensure a correct fitting shoe is established to guarantee ultimate comfort and performance.”

The new FJ Brand Promotion Executives will be conducting shoe fittings at selected retailers from March – September 2014.

FootJoy www.footjoy.co.uk

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