Fantom Co. Ltd and Radar Golf Inc. have announced an agreement in which Fantom has become a pre-qualified worldwide source for manufacturing golf balls that incorporate the Radar Golf “tag” inside. Launched in October 2003, Radar Golf has developed a USGA-conforming golf ball that contains a radio-frequency tag. When used with the Radar Golf handheld device, golfers may locate lost balls within seconds and avoid penalty strokes and game delays.
Under the Radar Golf agreement, golf balls manufactured by Fantom can be sold worldwide using the brand name of any golf-industry or sports-equipment supplier that purchases a license from Radar Golf. According to Radar Golf CEO Steve Harari, “Our product offers the leading golf-ball and golf-equipment suppliers a means to truly differentiate their product from other brands and win market share from competitors.” A Darrell Survey study conducted in July 2003 concluded that over 44 percent of golfers of all handicaps would be interested in trying a findable version of their favorite model ball.
With state-of-the-art manufacturing facilities in both Korea and China, Fantom Co. is a world-recognized manufacturer of high-performance golf balls. The company supplies golf balls to specification for leading worldwide golf ball brands as well as marketing balls under the Fantom brand. Fantom subjects designs to rigorous performance and quality-assurance testing.
Fantom’s CEO Yang Hwan Park said, “The Radar Golf product is a very innovative one that will quickly develop a loyal base of golfers who see the benefits for their game. We are very pleased that Fantom and Radar Golf have agreed to work together to manufacture the Radar ball.”
The Radar Golf tag can be included in any current-model golf ball without affecting the performance or feel that the golfer experiences. Market data suggests that by minimizing lost ball penalties, a golfer using the Radar Golf system will improve scores per round by an average of two to four strokes. Golf course operators and manufacturers also stand to gain from a faster pace of play and more total rounds played.
Fantom Golf www.fantom.co.kr.
Radar Golf www.radargolf.com.
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.