John Letters of Scotland, the equipment brand with over 90 years of clubmaking history, has reported their appearance at the 2010 PGA Merchandise Show, Orlando, a resounding success.
Established in 1918 and renowned globally for producing golf equipment of the highest quality, John Letters showcased their latest range of performance products at the Orange County Convention Center from the 28-30 January 2010 during which they received an overwhelming response from the trade.
With an unrivalled heritage and history of craftsmanship within the game, the world of golf showed its delight by welcoming John Letters back on the global stage. Their comprehensive product range for 2010 combines the very latest technologies with its fine craftsmanship techniques, to re-establish John Letters with its many fans on this international stage.
Most notably, 20-time PGA tour winner Doug Sanders, walked onto the stand and enquired how he could obtain two custom-fitted John Letters TP forged wedges. With fond memories of how he and his great friend Frank Sinatra played with John Letters clubs, members of the trade looked on in amazement as the John Letters’ technicians carefully crafted the 304 stainless steel forged wedges to Saunders’ exact specifications.
Saunders joins a list of golfing greats, including Fred Daly, Dai Rees, Gary Player, Lee Trevino, Sam Torrance, Cathy Panton, Bernard Gallacher and Paul Lawrie, who have played and won on tour with John Letters clubs. And when you start to study the statistics, there aren’t too many brands that can rival their record of club-making achievements, reportedly winning the British Open more than any other single club maker.
Rescued from potential obscurity when it was purchased by AA class PGA Professional John Andrew in 2005, John Letters until now has been available on an exclusive basis by leading UK retailer Direct Golf.
With new investors into John Letters of Scotland Limited, and a renewed enthusiasm to extend the brands appeal, the recently-formed UK Golf Distribution company has been tasked with growing the business globally.
The US PGA show was the first step towards re-establishing the brand in the market, with Phil Aitken and his UK Golf Distribution team capitalising on the interest for both John Letters and Hotblade handcrafted putter and wedges, by securing distributors and partners in Australia, South Africa and the USA.
John Letters www.johnletters.com
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