The continued success of golf’s No.1 electric trolley company, PowaKaddy, has been confirmed after the pioneering brand today announced an impressive 54% increase in trolley unit sales across the UK and Ireland*.
Thanks to a well-received launch of the 2015 Freeway (FW) Series range, PowaKaddy’s reliable and stylish FW3, FW5 and FW7 trolleys continue to strike a chord with avid golfers looking to make the game less physically exerting and more enjoyable. Prolonged investment in cart bags has also driven an impressive rise in PowaKaddy cart bag sales, with an increase of more than 40% for units sold compared to the same period last year (June 2014 – June 2015).
A surge in product sales has been helped by the Kent-based brand adding another assembly line to its Sittingbourne factory in March this year, which crucially allowed the company to increase production capacity by 50%.
“We’re really pleased that more and more golfers are taking the decision to play with an electric trolley and we’d like to thank all PowaKaddy retailers for their support in promoting the benefits of the Freeway range,” said PowaKaddy Chairman, John deGraft-Johnson. “The recent figures are testament to the reliable and simple functionality on offer with our current range of trolleys and bags – factors we know are very important for golfers when considering their next purchase.
“We recently increased the capacity at our factory to ensure we – and our stockists – could keep up with demand,” he added. “We look forward to working closely with all our retail partners on some really exciting new products set for next year and backing them with the first class customer service they depend on.”
Meanwhile Eddie Reid, Managing Director of the TGI Golf Partnership said: “Following on from a highly successful 2014 with TGI Golf, PowaKaddy has once again proved the number one choice for our Partners and we are well on the way for our best ever trading year with them.
“As the market leader in electric trolleys, PowaKaddy’s high quality products continue to impress the consumer, with our figures showing that TGI Golf Partners are selling high volumes,” added Reid. “The high reliability and product quality, customer service and, most importantly, enhanced margins available from PowaKaddy has made its products ‘must haves’ for both retailers and consumers.”
PowaKaddy also recently invested in research to support retailers in making more sales, commissioning a study that revealed the potential health and performance benefits of using an electric golf trolley. Conducted by golf physiotherapist Andrew Caldwell – who provides services to clients such as the PGA and England Golf – the research suggested some golfers who choose to carry their clubs could be at a higher risk of certain musculoskeletal injuries and impaired golf performance, like reduced club head speed and possibly poor decision-making on the course.
*June 2014 – June 2015
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.