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European Tour launches ‘Callaway Tour Tips’ instruction series

11.32am 26th April 2019 - Corporate - This story was updated on Friday, April 26th, 2019

The European Tour and Callaway Golf have collaborated on an a new series of golf instructional videos called ‘Tour Tips’.

Launched this week, the first episode features European Tour player Alex Noren, who lifts the lid on his secrets to success in ‘How to hit a fade’. Released bi-weekly throughout the year, Callaway Tour Tips will be hosted by a variety of world-class players drawn from Callaway’s tour staff.

Utilising high-level camera technology, tournament archive footage, bespoke drills and personalised advice from other top pros such as Sergio Garcia, Francesco Molinari, Henrik Stenson and Danny Willett, plus many more, Callaway Tour Tips will work through a large range of instructional topics suitable for amateur golfers from the beginner to intermediate and the advanced.

Neil Howie, President & Managing Director of Callaway Golf Europe, said: “Our Staff Professionals receive their advice and insights from some of the best coaches in the world, and we thought it would be a great idea to share their incredible knowledge and world-class skills with European Tour golf fans, effectively giving everyone a free lesson from their golfing idols.”

Rufus Hack, Chief Content Officer of the European Tour, added: “We were thrilled to bring Callaway on board as an Official Partner earlier this year, not only because of their dedication to high-performance golf products but also our shared commitment to delivering best-in-class content to golf fans around the world. We are excited about the launch of our new collaborative Tour Tips series and hope the insight provided by some top European Tour professionals will prove useful for golfers of all abilities.”

Callaway was announced as Official Partner to the European Tour for the next five years in January this year in a wide-ranging agreement across the Callaway owned brands.

Callaway is the official driver, golf ball, shoe and golf bag brand of the Europe Tour; Odyssey and OGIO are the official putter and luggage brands respectively; and Callaway Apparel, plus the ‘new to Europe’ Travis Mathew brand, are the official on-course apparel of the European Tour. Callaway is also supplying its Chrome Soft golf balls to driving ranges at European Tour events.

To check out the first video, click here.


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