ProLink Solutions, a majority-owned subsidiary of Amalgamated Technologies, Inc. (AGMN), a leading provider of GPS systems to golf courses, has announced that its European distributor, Elumina, had a record fourth quarter in 2005 and is on pace for substantial growth in 2006.
Elumina installed the state-of-the-art ProLink system at: Saint Endreol, La Motte-en-Provence, France; Valle del Este, Almeria, Spain; La Quinta, Malaga, Spain; and Greetham Valley Golf Club, Rutland, UK. Elumina will deliver ProLink systems on up to 18 of Europe’s finest golf courses and resorts during the first quarter 2006, and high-profile installations for quarters two and three are expected to be announced in the coming months.
“2005 was a groundbreaking year for GPS throughout Europe and 2006 will bring exponential growth in this burgeoning industry,” says Mark Smart, managing director of Elumina. “ProLink’s emergence as the global leader in GPS solutions for golf courses, Elumina’s position as the official GPS partner of the PGAs of Europe and the Royal and Ancient’s decision to permit the use of distance measuring devices in competition will help the European market to grow substantially over the next two years.”
Additionally in 2005, Elumina pioneered a successful multi-national advertising program — GP Ads — that enables courses to offset the cost of, and even profit from the installation of ProLink GPS. The system is fully administered by Elumina and its advertising partners, and courses are paid monthly on total rounds played and average price-per-round. The financing and advertising programs provide a complete, turn-key marketing solution capable of funding capital projects, equipment purchases and other on and off-course programs. GP Ads’s client base includes government organizations, blue chip companies and high-end luxury good distributors.
The ProLink/Elumina partnership is a result of intensified demand for the ProLink GPS system worldwide. In addition to Elumina, ProLink’s international partners include On Course GPS, the fastest-growing GPS business in South Africa, and Pacific Golf Management, the second largest owner/operator of golf courses in the world and first in Japan. One of the fastest growing businesses in the international golf industry with offices in the UK, Spain and France, Elumina is building the ProLink brand across Europe and the Middle East.