Global Edition

Eleven new products from Callaway

9.00am 5th February 2004 - Corporate

Callaway Golf Company (NYSE: ELY) is entering the 2004 golf season with the largest and widest array of new golf club and golf ball products in the its history. The Company showcased 11 new products in its exhibit space at the 2004 PGA Merchandise Show. Some of the products – like the explosive new ERC Fusion Driver and HX Tour Golf Ball – have been in the spotlight on the world’s professional tours, while others are making their debut at the golf industry’s largest trade show.
“We are bringing a wide variety of new products to market in 2004, and every single one shares a common design goal: to make the game of golf more enjoyable,” said Ron Drapeau, chairman and CEO of Callaway Golf. “We remain firmly committed to pushing the envelope of technology in an effort to create new products that continue the Callaway Golf tradition of being demonstrably superior and pleasingly different.”
The complete lineup of new products being showcased by Callaway Golf at the 2004 PGA Merchandise Show includes:

Many of these products – including the ERC Fusion Driver, Great Big Bertha II 415 Titanium Driver, Big Bertha Titanium Drivers and Stainless Steel Fairway Woods, new Big Bertha Irons, the HX Tour Golf Ball, Big Bertha Golf Balls and the Warbird Golf Ball – have begun to ship to retail accounts. The remaining new products being displayed in Orlando are expected to be available at retail over the next few months. Many of the products are already enjoying early use by Callaway Golf Staff Professionals on the world’s tours.
“Callaway Golf is in the unique position of having such a large and impressive array of new products,” said Patrice Hutin, President and Chief Operating Officer of Callaway Golf. “No other manufacturer is capable of bringing so many innovative products to the PGA Merchandise Show, and golfers around the world will benefit from the many choices these new products provide. Combined with the existing products we are carrying over from last year, I believe this is the strongest product lineup Callaway Golf has ever produced.”
Callaway Golf Company

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here