Eagle, the developer of the UK’s market-leading app for golf club members, has signed a deal with Golf e-Services, developers of world’s leading online lesson booking and coaching communications system for club professionals and golf academies.
Based on their customer feedback for new app-based features, Eagle’s team of MD Phil McInley and Interactive Manager Declan Hayes, and Golf e-Services team comprising MD Bob Kruijs, FD Franco Vosse and UK project manager Donald Armour have agreed to collaborate on the required software development.
The collaboration will bring golf clubs and their professionals closer together, as it enables smartphone, tablet and laptop/PC using club members to book lessons online through the Eagle app with their club’s PGA professional and assistants. The Golf-e-Services system is already being used by some 500 PGA club pros throughout The Netherlands, Belgium, Australia and the UK, and by over 20,000 golfers globally.
McInley explains the thinking behind his app’s ground-breaking innovation. “With the rapidly growing number of customers for the Eagle members’ app,” he said, “we’ve been getting terrific feedback both about current features like News, Contacts, Fixtures and the new things club members and managers want on their app in future upgrades, including booking lessons with their club pro.
“Since the app’s launch, we’ve been listening, prioritising, and working hard with our development team to deliver the next major upgrade, which is due towards the end of September. This will see some great new features such as a comprehensive Online Club Notice board that enables all operational departments of the club to communicate with the members, a new feature called Team Manager, and another for the daily Course Condition updates.”
McInley continues, “The deal with Golf-e-Services means that well before the end of 2013, club members with the app will be able to book lessons in the diary of their Head Pro or any of his or her assistants, helping clubs promote and support their professionals, and add value to their joint marketing relationship.”
He adds, “Golf-e-Services is much more than an online booking system. Once registered via their club pro, each member then has the option of joining the Golf-e-Services community to access the full coaching/communications system with specialist features such as two way communication with their club pro via text, e-mail, etc., personalised swing analysis using video, stats from their rounds in terms of shots played, and so on.”
McInley summarises, “For all these reasons, I’m genuinely delighted to help bring this excellent and well proven innovation for members and club professionals to the attention of our app customers and tens of thousands of users.”
Golf e-Services www.golf-e-services.com
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