Durabunker Ltd. has announced a supply realignment for sales in the US market, creating a new partnership with IVI-GOLF, for the sale of its synthetic bunker assembly solution in the USA.
Rhydian Lewis, Founder of Durabunker Ltd and co-inventor of the US Design Patent associated with the product commented: “This new relationship strengthens our supply chain and simplifies the customer experience. The agreement relies on the proven financial strength, inventory and logistics management skills IVI-GOLF has built within the golf market over the last 20+ years.”
As the exclusive distributor in the United States, IVI-GOLF will assume all sales, marketing, logistics, training, and technical support of Durabunker’s synthetic bunker system. They will be supported by product patent(s) and sell the licensed solution under their ‘PermaEdge Bunker System’ trade name.
Rhydian continued: “To continue growth and successful adoption of our solution, all parties involved reached an agreement to move beyond the sales agent architecture. Better Billy Bunker, another established industry leading company in the bunker industry, and our first United States sales agent, fully supports this transition and its benefits to clients in the synthetic edge market.”
IVI-GOLF has successfully established the PermaEdge Bunker System as a proven and reliable solution for golf course maintenance in the USA and will continue to do so through this newly formed partnership with Durabunker Ltd.
Transitioning from their past supply agreement, the PermaEdge Bunker System is easily aligned with Durabunker product objectives and delivers an improved point-to-point result for facilities in the US market. This new partnership allows IVI-GOLF to build on its market specific abilities and provides Durabunker a long-established partner to continue the growth of our synthetic bunker assembly system in the USA.
“We are excited at the prospect of working with IVI-Golf over the coming years and to developing and strengthening our partnership. Our year long process into making this transition has been very collaborative and the open and honest dialogue have enabled us to build a strong foundation that will hopefully serve us well into the future. With a number of projects already in the pipeline and a growing demand for the product, we look forward to continuing success in the USA with our new partner IVI-Golf leading the way.”